Fooman Google Analytics + (Magento 1)

  • View Magento 2 version here.

    Advanced analytics and features for your Google Universal Analytics Account

    Go beyond the standard features and gain a deeper insight into your store performance.

    The extension adds a dozen new options to Google Analytics, including conversion tracking, the ability to filter reports by customers, and enable first touch tracking for advanced marketing insight.

    Understand conversions with a checkout sales funnel

    Create a sales funnel to understand where potential customers are 'dropping off' during the checkout process, to improve your store and boost conversions.

    Track every step of the checkout process, including sections retrieved via AJAX during one-page-checkout.

    Track Google Adwords conversions

    Track conversion rates and money earned for purchases made on your store via Google Adwords.

    Advanced options allow you to track in a variety of languages and currencies.

    Compare and analyse Magento multi store performance

    Easily combine Magento multi stores (subdomains) into a single Google Analytics account, for simplified comparison and analysis.

    Feature List

    • Supports Google Universal Analytics (Classic Analytics are no longer supported)
    • Create a sales funnel to track each step of the checkout process (including sections retrieved via AJAX during one-page-checkout), and pinpoint precisely where potential customers are 'dropping off' during the checkout process
    • Optionally track to a secondary profile
    • Optionally enter a domain name - useful if you want to combine multiple sites in a single analytics account
    • First Touch tracking with thanks to Will Critchlow from and Ashley Schroder - read all about the technique here (no file edits needed)
    • Filter Google Analytics reports by customers
    • Track Adwords conversions for purchases
    • Track page load speeds
    • Anonymise visitor IP addresses for privacy
    • Use Google remarketing script to support display advertising

    Featured In

    What Our Customers Say

    “Thanks for this great extension! Installation worked like a charm (Magento, functions excellent like described. Big THANKS!”

    - AlexVogt1982, via Magento Connect

    "Must have module. This module is good choice for google analytics tuning, because the base magento GA setting is poor. We use the initial referer tracking, this is the key feature for us."

    - uniquevisitor, via Magento Connect

  • License Open Software License (OSL 3.0)
    Stability Beta
    Supported Magento Versions (full feature set),,,,,,,,,,,, 1.9.1.x, 1.9.2.x, 1.9.3.x
    Supported Magento 2 Versions No
    Legacy Magento Version Support (reduced feature set) Not Applicable
    Supported Magento Enterprise Versions No
    Change Log 0.17 New Features - ForceSSL - thanks Hans Nieser, Use Website Code in URL - thanks Pieter Hoste, Add Option to use Enhanced Link Attribution - thanks @teesid Move sending of page tracking event to the bottom of the page
    0.16 Supports Google Universal Analytics only (support for classic Analytics withdrawn)
    0.11.5 Use Google Remarketing Script
    0.11.2 Removed rc=1,getAdditional calls are now filtered out
    0.11.1 Fix typo
    0.11.0 Compatible with Magento 1.7
    0.10.6 make Conversion Label configurable
    0.10.5 Added option to track site speed (trackPageLoadTime)
    0.10.3 Fix anonymiseIP object, set a custom var for customers and repeat customers (thanks Sebastian)
    0.10.1 Added option to enable anonymiseIP
    0.10.0 Added option to track to a secondary profile and FirstTouch tracking (optional)
    0.9.7 Magento reports pages as /checkout/onepage/ and /checkout/onepage/index/ - index/ is now filtered out from page names
    0.9.6 Fix packing error in 0.9.5
    0.9.5 Moving ga code into head hopefully fixes reports of underreported IE visits
    0.9.2 Made the keyword tracking optional (off by default)
    0.9.1 Updated to newer Google JS Snippet
    0.9.0 Add support for Magento 1.4, changed to asynchronous JavaScript call, added support for google adwords conversions, added support for specifying DomainName for tracking, removed previously included robots.txt file
    0.8.7 Bug fixes introduced with 0.8.5
    0.8.5 Cleaned up call to _toHtml()
    0.8.4 Using a correcter way of constructing JS url
    0.8.3 Fixed https issue
    0.8.2 Added new event opc-review-placeOrderClicked
    0.8.1 Changed reported path names to be consistent with rest of Magento
    0.8.0 Added support for tracking checkout sections loaded via AJAX
  • To install the extension, follow the steps in The Ultimate Guide to Installing Magento Extensions.

    Please note:

    • This extension is a beta release - if you choose to download it via Magento Connect Downloader, on Magento 1.5+ you need to enable beta in your Magento Connect Downloader settings
    • Successful installation of this extension requires a moderate knowledge of website maintenance. Alternatively, we can install the extension for you - simply choose this as an additional service when ordering the extension.


    Refer to the Fooman Google Analytics + User Manual to learn about the features of this extension.


    View FileThe Ultimate Guide to Installing Magento Extensions
    View FileUser Manual - Fooman Google Analytics Plus
  • Below, you can find answers to questions you might have about the extension functionality, and common questions asked by customers before they purchase the extension.

    Do you have a general question (eg. about licensing or your account), or a specific troubleshooting issue? Check out our Help Centre.

    Frequently Asked Questions

    Where do I view the data added by Fooman Google Analytics +?
    To view your data, log into your Google Analytics account. Nothing is changed on the Magento dashboard.

    Can I use this extension to track newsletter or account sign ups?
    This is not part of Fooman Google Analytics +.

    Can Fooman Google Analytics + track multiple conversion goals?
    The extension can track only one conversion goal. We usually recommend that you choose a sales funnel conversion goal (further information is provided in the User Manual), which will provide a comprehensive overview of sales conversion rates during the different checkout steps of your store.

    Not all of my customers return to the checkout success page after completing payment. Can these transactions still be tracked in my sales funnel visualisation or Adwords conversion goal?
    These transactions can be tracked in your sales funnel visualisation by changing the 'goal success' URL to checkout/onepage/PlaceOrderClicked. This will then track checkout success based on everyone who reaches this page (instead of reaching the checkout success page).

    These transactions cannot be tracked as part of an Adwords conversion goal.

    Is Google Analytics + multi store capable?
    Google Analytics + is fully multi store capable - simply configure different settings for each store set up.

    Can I use the extension with Magento Enterprise?
    Currently there is no officially supported Enterprise version. Other customers have successfully used the community edition with Magento Enterprise - it's just that this has not yet been fully tested by us, and any Enterprise specific features won't be supported.

    Does the extension support Universal Analytics?

    Where can I find support for Fooman Google Analytics +?
    Check out these resources to get the extension running:
    • Installation or extension conflict issues? Check out The Ultimate Guide to Installing Magento Extensions
    • Check out our Help Centre FAQ’s
    • Need help configuring the extension? Check out the Fooman Google Analytics + User Manual
    • Or report a suspected bug via Github. Before reporting a bug, please make sure that you can replicate the issue on Magento’s default theme (with no other extensions installed), to rule out any issues caused by extension/theme conflicts). We may contact you if we have an immediate fix or a workaround, but we can't always respond individually to every report that comes in.

    This usually solves 95% of issues we receive. If an error still persists after following the troubleshooting advice above:
    • Purchase a support package from our website
    • Contact your regular Magento developer for assistance
    • Alternatively, uninstall the extension

    Tell me more about tracking to an alternative profile
    More information about tracking to an alternative profile can be found here.

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    Review by Steven
    Best in Show
    This extension has solved the headache of running a multi-store setup while still tracking analytics, adwords, and conversions separately per store. The support team is phenomenal. If you don't have this on your site, you are missing out! (Posted on 26/02/16)
    Review by Justin
    Remarketing Errors


    According to Google, the Re-marketing tag needs to include the custom parameters even when the information is blank. As an example, the homepage should read as follows:

    <script type="text/javascript">
    var google_tag_params = {
    ecomm_prodid: '',
    ecomm_pagetype: 'home',
    ecomm_totalvalue: ''

    Currently, with the Fooman Google Analytics for Magento the homepage reads:

    <script type="text/javascript">
    var google_tag_params = {
    ecomm_pagetype: 'home',

    Is this something can be fixed?

    Thank you,

    Fooman Response:

    Hi Justin - thanks for your feedback on our in-development version. This has all been resolved in the latest release.

    (Posted on 29/07/14)
    Review by Joseh
    Works Prefect
    Thanks for the extensions (i have more than one:) ) this one works just great too. I have magento No problems. I haven't set up multipleshipping addresses checkout yet but the code looks good.

    (Posted on 20/05/13)
    Review by Tim
    Organic vs. CPC
    Very nice Script, thank you for sharing. It´s look like, the tracking-code isn´t working correct. On my site i only habe cpc traffic, but 40% of this is declared as organic traffic in GA.

    Also the GA Debug for Chrome not working for this extension (only in the checkout). (Posted on 26/04/13)
    Review by JohanEnglund
    Same here, does not seem to work on :( (Posted on 19/09/12)
    Review by neofelis
    In Germany we don't have the permission to save and log IP-addresses. So, i have disabled in apache2 the saving of IP-addresses in Log files. I also enabled the anonymize of Google Analytics with the Foomann Google Analytics Plus module but remember: Magento show IP-addresses in the Customers online grid. Maybe Fooman can expand his Extension and remove the grid and saving of the IP-Address? When is this Extension stable Release? (Posted on 10/09/12)
    Review by HO__NL
    We've created a fork of the module to support _setSiteSpeedSampleRate (_trackPageLoadTime is deprecated).

    You can find the module here: (Posted on 1/09/12)
    Response from Fooman
    you are using Magento's compilation mode. After installing / uninstalling or making any other code changes to your Magento install you need to rerun the compilation process. It is also recommended to turn it off before making any changes. (Posted on 8/08/12)
    Review by rickhuisken
    Not getting Analytics data since upgrading to, any idea why? Thanks (Posted on 5/08/12)
    Review by somzok
    Same problem here... on 1.6.2 (Posted on 31/07/12)
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